The long term investment case for gold is all about emerging market demand, especially in large countries like China and India.

They say a picture is worth a thousand words, so I’ll keep it short today. This chart from the Atlas Pulse Gold Investor Report shows the boom in Chinese gold demand since 1993, measured in tonnes. Enough said.

Chinese Gold Demand (four quarter total) – since 1993 – tonnes  

Chinese gold demand

Data courtesy of GFMS and the World Gold Council

You can read more on the investment case for gold here.


Until next time OfWealthers,

Rob Marstrand